4.5K views · 19K reactions | Campaña publicitaria de Heineken año 2002. Reviviendo un hitazo de 1993 "Macarena" canción de Los del Rio. #publicidad #2000s #millennial #cerveza #macarena | Millennials.mas30 | Facebook
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4.5K views · 19K reactions | Campaña publicitaria de Heineke…
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Back in 2002, Heineken released a commercial by The Vidal Partnership in New York, humorously claiming that the iconic "Macarena" dance owed its fame to the beer. Aimed at the Hispanic market in the U.S., it playfully suggested Heineken's role in major music events, making it a fun nod to anyone who had ever danced the Macarena at a party. Song: "Macarena" (1993) by Los Del Rio ( @losdelriooficial ) Ad Agency: The Vidal Partnership Brand: Heineken ( @heineken ) Director: Simón Bross ( @simonbros
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Back in 2002, Heineken released a commercial by The Vidal Partners…
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Genius Advertisements on Instagram: "Macarena dance owed its fame to Heineken 😂 Follow (us) @adsyouwontskip for more such creative ads ♥️ The 2002 US Heineken Advert - Macarena Dance 🕺 #heineken #beverage #drinks #ads #commercial #advertisement #creativeads #usa #spain #spanish #dance #party #nightout"
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Genius Advertisements on Instagram: "Macarena dance owe…
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MillionairExpo™ | Money | Mindset on Instagram: "Heineken Brings Back The Macarena 🍻💃 Heineken just turned nostalgia into marketing gold. In its latest global campaign, the brand revives “The Macarena” — the 1990s dance craze by Los del Río — and gives it a fresh twist. The original track, famous for its catchy beat and iconic dance moves, swept the world in 1995 after the “Bayside Boys Mix” remix. From weddings to stadiums, it became the universal dance of joy and togetherness. Now, Heineken
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Buena Música | Canciones on Instagram: "La publicidad de Heineken con el baile de la Macarena es un anuncio de 2002 que muestra cómo, en una fiesta, los invitados crean el famoso baile.  #heineken #macarena #canciones #musica"
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The Urban Herald on Instagram: "Heineken's 2002 Macarena commercial represents a pivotal moment in cultural marketing, demonstrating how brands can authentically integrate themselves into existing cultural phenomena rather than creating forced narratives. The campaign cleverly positioned Heineken as the catalyst behind one of the 1990s' most recognizable dance crazes, the Macarena by Los del Río. Originally part of a global music initiative targeting Hispanic audiences across the United States,
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