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Back in 2002, Heineken released a commercial by The Vidal Partnership in New York, humorously claiming that the iconic "Macarena" dance owed its fame to the beer. Aimed at the Hispanic market in the U.S., it playfully suggested Heineken's role in major music events, making it a fun nod to anyone who had ever danced the Macarena at a party. Song: "Macarena" (1993) by Los Del Rio ( @losdelriooficial ) Ad Agency: The Vidal Partnership Brand: Heineken ( @heineken ) Director: Simón Bross ( @simonbros
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Random Clips on Instagram: "Heineken – “Macarena Dance Move” Ad In this hilarious and feel-good commercial, Heineken shows how something as simple as the Macarena dance can connect people from every corner of the bar. It’s not about the drink — it’s about the vibe. This ad became an instant favorite for blending humor, rhythm, and relatability, showing that Heineken’s true message isn’t just “Open Your World” — it’s open your fun side. 🍻 #HeinekenAd #IconicAds #LegendaryAds #BeerCommercial #Hei
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