Heineken has released a new commercial that's being called the 'anti-Pepsi' ad. Marketing expert Brynn Winegard joined us on News Channel for some analysis. | CTV News Channel

Back in 2002, Heineken released a commercial by The Vidal Partnership in New York, humorously claiming that the iconic "Macarena" dance owed its fame to the beer. Aimed at the Hispanic market in the U.S., it playfully suggested Heineken's role in major music events, making it a fun nod to anyone who had ever danced the Macarena at a party. Song: "Macarena" (1993) by Los Del Rio ( @losdelriooficial ) Ad Agency: The Vidal Partnership Brand: Heineken ( @heineken ) Director: Simón Bross ( @simonbros