𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 on Instagram: "Not every ad that goes viral is official. The infamous “condom swim cap” spot, often linked to Specsavers, was never an actual TVC just a spoof that caught fire online. : But here’s the real marketing lesson: when even parodies carry your tagline (“Should’ve gone to Specsavers”), it
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