The pivot from 'cold cream remover' to 'disposable handkerchief' was a risky response to early user feedback. Kimberly-Clark's marketing team initially struggled to convince men, who were loyal to their cloth handkerchiefs, to adopt the disposable product. Early advertisements from the late 1920s focused on hygiene, using the tagline 'Don't put a cold in your pocket!' The name 'Kleenex' itself was a clever branding move. It combined 'Kleen' for its cleansing purpose with the '-ex' suffix, echoin