Telling farming stories: here's the latest edition of The Farmer's Voice. | Farmers Weekly NZ
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30K views · 73 reactions | Sunday mornings in springtime are normally rush hour at Showgrounds Hawke's Bay, with shoppers flocking to the Hawke's Bay Farmers' Market. But uncertainty over Covid regulations means many shoppers are missing. Public Interest Journalism funded through @nzonair https://bit.ly/lf1190 | nzherald.co.nz | Facebook
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Farmers are often told that they need to tell their story better in order to gain more value from the food and fibre they produce. But what should that story be and how should they tell it? This week Bryan talks with David Downs who heads up NZ Story – an organisation funded by various government departments – which carries out market research in key markets. He has some insights into what the world thinks of us and how we can use that information to tailor a food story that might finally bring
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