Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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Costco just stocked the Hisense 100-inch TV and this thing is a full home theater in one piece. The screen is huge, bright, and perfect for sports, movie nights, and gaming — it turns your living room into a cinematic setup instantly. A legendary flex—share this with someone who needs an upgrade. #costcofinds #costcowonders #costcoinfluencer #costco #hisense #hometheater #electronics #costcobuys #costcodeals | Costco Wonders
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