The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Auburn Athletics announced a five-year partnership with YellaWood on Wednesday afternoon. As part of the agreement, ‘Pat Dye Field’ will be displayed on the 25-yard lines at Jordan-Hare Stadium. The ...

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

We officially kick off the 2025 High School Football season on Thursday night as Pike Road faces off against Prattville ...

God might be an Auburn fan, but so might have Dr. Evil's late fasha... To quote the evil mad scientist from the Austin Powers ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.

Auburn head basketball coach Bruce Pearl will serve as the Honorary Starter for Sunday’s (Oct. 2) YellaWood 500 NASCAR Cup Series Playoffs race at Talladega Superspeedway, it was announced on ...

Auburn head coach Bruce Pearl speaks during a news conference on Saturday, March 19, 2022, in Greenville, S.C. (AP Photo/Brynn Anderson) Yep, Auburn has officially become a college basketball school.