The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing relationship by multiple years and promising continued 'currency optionality' for advertisers.

The venerable Burbank film and television studio properties, HBO, HBO Max streaming service and gaming properties will be part of Warner Bros. Cable networks, including TNT, CNN, HGTV, Animal Planet and Bleacher Report,