NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

A bill in Colorado seeks to exempt student athlete NIL contracts from the open records law, sparking concerns about transparency and fairness in college sports.

Is the gap between the Group of 5 and the Power 4 growing in recruiting? Here's how smaller football programs are pivoting ...

Texas and Ohio State are the two biggest NIL powerhouses in college football. The Longhorns have the Buckeyes beat in ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...

Many are panicking about the state of the SEC because teams like Alabama and Georgia are becoming early CFP exits or ...

The Highway to NIL Podcast analyzes the legal landscape concerning college athletics and the regulation of name, image, and ...

Jaden Rashada reportedly plans to transfer during the spring portal window after entering in January as part of the winter ...

On January 16, 2024, the Office of Civil Rights (OCR), the organization that enforces Title IX, including athletic gender equity, released ...

Legree is a 6-1, 190-pound prospect out of Florida. Need a break? Play the USA TODAY Daily Crossword Puzzle. NIL:Ole Miss ...