The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney’s latest film was not a financial success following harsh criticism over her American Eagle advertisement.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

This past Friday, the latest project from the actress dropped, a crime thriller called Americana that stars Sweeney as aspiring country star Penny Jo Poplin. And ahead of the film’s release, Sweeney ...

Not good genes? Sydney Sweeney's Western flick, Americana, took a hit a the box office with poor ticket sales after her ...

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

Sydney Sweeney's latest movie, her first since starring in a jeans campaign for American Eagle, has bombed at the box office. According to reports, the ...