If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 ...

This year there seems to be an accelerated push for more measurable results as platforms become more fragmented. This makes me wonder if this increase will drive up prices.

ES, with more than 100 clubs, is located mostly in California and Texas but is expanding, adding about 25 clubs -- all company-owned -- each year. Basic memberships start at $9.99 a month, putting the ...

The political media map expanded radically in 2024 and may have reshuffled media strategy for good. From podcasting to TikTok wars, paid creator media to influencer/journalists, campaigns finally ...

Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?