As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Australia's landmark under-16 social media ban takes effect. For many creators, this feels like a loss. But it’s also an opportunity to lead with smarter, safer strategies.

The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas.

Last week, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. Part conference, part festival, SXSW Sydney is ...

Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to ...

To improve patient safety and transparency in ads promoting cosmetic treatments, the Australian Health Practitioner Regulation Agency (AHPRA) has developed new guidelines to determine what clinics and ...

If you had a dollar for every time you’ve been part of a conversation or read a blog post extolling the ‘reality’ that AI is coming for all of the content creation and writing jobs, you’d probably ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...