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Marketing Dive
22h
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...
Marketing Dive
22h
Coors Light preps case of the Mondays for day after the Super Bowl
Along with building buzz for its big game spot by misspelling “refreshment" as "refershment” in an ad stunt, the brewer will ...
Marketing Dive
22h
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
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