The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...

Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as ...

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual ...

Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...