Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That ...

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which brands are using it to best effect? From a conversational assistant who can ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

Recently, we looked at the debate around whether ‘SEO’ needs a rebrand to reflect the increasing emphasis on AI-generated answers that is shifting how users approach search and, as a result, how ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...