The so-called streaming wars are morphing into the sports wars. "The streaming world is different than the linear world. The ...

Comcast Corp.’s NBCUniversal plans to make the National Basketball Association a central part of its Peacock streaming ...

NBC also sets the return of Michael Jordan as a special contributor The post Peacock Lures NBA Fans With Courtside Live, ...

What's life like as a high-profile minority investor? One NBA player describes the joy of his experience playing a part for ...

Basketball Hall of Famer Vince Carter will join NBC Sports as a studio analyst when the NBA debuts on Peacock in October for ...

Carter will be in studio one or more nights per week through the playoffs when the NBA returns to NBC and debuts on Peacock ...

Peacock is officially one of two streaming services adding NBA livestreams to their offerings next year. Now, we know some of the features NBC and Peacock will bring to try and make it the best ...

Michael Jordan joins NBA on NBC as a special contributor starting in 2025/26 season, reuniting with the network that aired ...

Peacock is “going to be refining this throughout the season,” as well as testing and adding more types of data in the future, ...