Of course, this is all about NIL dollars, and it’s perhaps the greatest example yet of how the new money in college ...

College basketball’s financial landscape has forever changed, as Texas Tech forward JT Toppin is expected to earn an ...

Texas Tech star JT Toppin is passing on the NBA Draft, and is getting an enormous paycheck to do it. Toppin announced ...

Already able to collect from private entities, athletes for the first time would be able to receive direct payments from ...

The price of talent is spiking to record amounts -- again -- now with hundreds of millions at stake in college hoops' ...

A federal judge allows Jaden Rashada’s $13.85M NIL fraud lawsuit against Florida to proceed, sending the high-profile case into discovery. This Texas Tech Red Raiders star just announced his ...

Texas Tech Red Raiders star JT Toppin decided to bypass the NBA Draft to return to college, amid a massive NIL deal.

Duke, Kentucky and North Carolina are part of the 10 men's college basketball teams spending at least $10 million on NIL ...

The Minnesota Gophers men’s basketball team has a new head coach leading the program, in former Gopher grad assistant and ...

The Texas Tech baseball program will get 1.9% ... However, under the proposed settlement, third-party NIL offers that exceed ...

Two big Texas Tech athletics donors have been elected to lead the governing board of Texas Tech System and its five component ...

JT Toppin is expected to be paid ~$4 million in NIL earnings at Texas Tech next season, a source tells CBS Sports. The latest/biggest piece of evidence that reflects how invested TTU is in ...