A celebration of speed, style, and innovation, Monterey Car Week 2025 brought rare classics, hypercars, and futuristic concepts to California’s iconic coast. Every August, car collectors, automotive enthusiasts,

Each year, more than 100,000 car enthusiasts from across the globe descend on California’s coast for Monterey Car Week — an unmatched celebration of automotive history, innovation, auctions, and unforgettable events.

In Foschini’s eyes, those same customers are the reason that Car Week is the most important event in the U.S. for Lamborghini, and perhaps the most important anywhere. Given the tools of cars at hand and events, he says the brand is “able to create a 360-degree, holistic approach to Lamborghini.”