And KSI isn't the only influencer turned boxer, Tommy has had a feud with in the past, with Jake Paul bing another competitor he's beaten in the ring. Paul has previously said he would want a rematch with Tommy, which Tommy is more than keen for.

Love Island star and boxer Tommy Fury discussed his hatred for YouTube star KSI in a recent chat ahead of the release of Tommy: The Good. The Bad. The Fury

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KSI said: “I landed the cleaner shots, he couldn’t get any jabs off. I slipped them, I landed overhead. Fury landed 12 punches the whole fight. I threw more shots and I landed more.”

KSI flourishes as new-age entrepreneur KSI, for his part, has mastered the art of self-promotion, but he is now trying to turn that outwards, too.

KSI & DEJI BEST MOMENTS