Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Follow along with the Gizmodo crew as we cover all the Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds announcements.