Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

The news also follows a similar development between Ford ( F) and SK On to terminate its $11.4B BlueOval joint venture to build batteries for the F-150 Lightning. Ford is repurposing both BlueOval facilities to produce energy cells that can be used to power the electric grid and growing data center demand.

The announcement follows Ford’s November sales report, which showed EV sales plunging 60.8% YOY to 4,247 units after the federal $7,500 tax credit expired Sept. 30. Hybrid sales rose 13.6% in the same period.

The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and deaths are following

Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, expanded truck and van production and a new battery-storage business.

Ford said it plans to take on about $19.5 billion in one-time charges related to a restructuring as the automaker scales back some of its EV plans.

The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death

Ford Motor Company this week announced a new business plan that includes new American-made vehicles and a focused battery energy storage business. The

The sum marks the U.S. auto industry’s biggest reckoning to date that it can’t realize its EV ambitions anytime soon.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles