Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up.

The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning by the end of the year. It’s not dead dead, but the next version of the Lightning will be an extended range electric vehicle, known as an EREV. Ford is positioning it as the “next-generation.”

The automaker is moving some production from electric car batteries to battery energy storage systems at certain plants.

Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.