The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

This photo from the 1900s shows several women at work in a cotton mill, operating industrial spinning machines. This ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...