Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

While it’s easy to see Magic Cue on the Pixel 10 as little more than a bunch of shortcuts linked together, in practice, it is so much more than that. Magic Cue represents a shift from AI as an assistant that you call on to an AI that proactively points you in the right direction and becomes a part of your daily workflow.

The entire range runs on Google's Tensor G5 chip, which Google says is the largest-ever improvement in its processor, with a 3nm architecture.

Pixel is “a good business” and important to the future of Google. But AI is what will win this race in the long term, Google says.

Google on Wednesday announced its latest crop of Pixel smartphones, accessories and an AI-powered health coach. Why it matters: With an earlier-than-usual launch, Google aims to gain some buzz ahead of Apple's expected iPhone announcement next month.

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks.