The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have overtaken traditional television as the preferred entertainment format. A ...

Jordan Magnuson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

India’s microdrama industry is moving decisively into the digital mainstream as major OTT and short-video platforms, including Zee5, Amazon MX Player and Hoichoi, scale up investments in ultra-short ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...

YouTube will now let parents limit the amount of time their teens can spend scrolling through its short-form video feature, Shorts, or block them all together. The option is part of a group of new ...

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

Let's dip into the professionally produced short-video side of business -- again -- to find new money: advertising, subscription and otherwise. How about "Micro Dramas" -- one to three minutes of ...