Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results ...

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

A dismissed feature request sat ignored for six months. One engineer's quick test revealed it was worth $100M. Here's why ...

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Google's Danny Sullivan addressed questions from SEOs about how to talk with clients amid changes related to AI and search.

Most importantly, the widespread use of AI tools has resulted in hyperproduction of so-called “AI slop”: low-quality ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Search engines are a great way to find information, but these technologies are also helping criminals access your personal data.