Even before every franchise became a twelve-part extended cinematic universe, audiences couldn't get enough of good crossover ...

Fans tuning in to Super Bowl 59 to watch Kendrick Lamar's halftime show were welcomed in by an Academy Award-winning actor.

With the biggest captive audience of his career, Lamar's performance conjures a medley of hits that spans his 15-year discography, and featured R&B star SZA as a special guest.