The Shoei GT-Air 3 Smart is the first motorcycle helmet to launch with fully integrated Augmented Reality (AR) technology Developed with EyeLights, the AR display projects crucial navigation and ...

Enthusiasts will know Japan’s Shoei, one of the most trusted helmet makers in the world, but they’re less likely to be familiar with France’s EyeLights. When the company isn’t busy designing ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

A limited edition Marc Marquez replicate helmet to celebrate the Spanish rider’s 2025 MotoGP world title. Marquez clinched the 2025 title in Motegi, marking his first championship since 2019 and his ...

Maxi scooters more than have their place in motorcycling. If you’ve ridden one, you’ll know this. If you haven’t ridden one, go and try one. But read this first. When the original TMAX was launched ...

Flip-up helmets have gained massive popularity, however, their safety is a big question, as they do not offer adequate protection like a full-face helmet. On the flip side, flip-up helmets offer the ...

San Diego Padres ace Yu Darvish hasn't returned to the mound this season, but his son Shoei is capturing attention with the franchise's scout team. Shoei is a young pitcher for the San Diego Padres ...

Padres ace Yu Darvish's son Shoei reveals advice from his father after debut for Cathedral Catholic. Credit: Evan Depodesta/Instagram and Getty. San Diego Padres starter Yu Darvish saw his son Shoei ...

Shoei's 3D personal fitting system (PFS) captures the exact dimensions of your head and adapts the internal shape of the helmet to suit the unique contours of your head. But there's a catch – the ...

The Shoei Neotec has garnered its own cult following as a staple of the modular helmet scene from the popular Japanese brand. We now see the latest iteration in the third installment with the Shoei ...

Mirza Aaqib Beg is an anime writer from India. He has authored over 3,000 articles, primarily focusing on anime, tech, and movies. Baro prioritizes individualism over teamwork, resembling Jinpachi Ego ...

SHOEI'S new Neoteh is now available in UK dealers. The new helmet, which is aimed directly at Schuberth and BMW's offerings, is priced at £470 and is Shoei's first helmet with a built-in drop-down sun ...