Manuel A. Yepes ’24, an Associate Editorial Editor, is a Social Studies concentrator in Cabot House. A few weeks back, The Crimson held its first News-Editorial social in recent memory. I bring this ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

Part of the joy of watching Jon M. Chu’s “Wicked” is getting to witness Elphaba (Cynthia Erivo) as she comes to realize her true purpose: doing everything in her (magical) power to free the animals of ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...