Mattel is taking a trip to the Other World to recreate Coraline as a Monster High Skullector Doll, and she's eerily eye-catching.

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...

The world’s number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play Mattel, Inc. (NASDAQ: MAT), a leading global ...

Add Yahoo as a preferred source to see more of our stories on Google. Just like the old days, this wave of Masters of the Universe action figures is divided between the Heroic Warriors of Eternia and ...

Before it was a multimedia empire, Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends ...

Click through to see the new figures and roleplay toys Mattel will release for the 2026 Masters of the Universe reboot. Credit: IGN Before it was a multimedia empire, Masters of the Universe started ...

Mattel’s new movie is the studio’s most bizarre pitch yet. Mattel Studios was behind 2023’s Barbie, which was directed by Greta Gerwig and released through Warner Bros. Pictures. That movie was a ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. At the Nuremberg Toy Fair (Spielwarenmesse), fans were given a ...

Mattel and Hasbro are releasing a new line of toys inspired by the Netflix movie "KPop Demon Hunters." The toy collection includes American Girl dolls, Nerf weapons, Furby creatures, and a ...

Mattel unveils lineup of dolls at Nuremberg Toy Fair Mattel worked closely with Netflix for faster development Singing dolls feature Billboard hit, signature outfits "KPop Demon Hunters" is Netflix's ...