When the Trump administration changed the dietary guidelines for alcohol consumption, it fueled a debate over whether booze ...

The chief executive of Heineken, one of the world’s largest brewers, is stepping down after six years in the role as the ...

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

The original ad campaign ran from 2006 to 2016 and helped the company more than triple in size during that time.

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Heineken N.V. is rated a sell due to persistent volume declines, weak pricing power, and an unconvincing growth narrative. HEINY’s premium valuation (EV/FCF ~20x) lacks margin of safety, with cost ...

The Netherlands' division of McDonald's has pulled its Christmas advert following online backlash over its AI-generated content. The advert, which was titled "the most stressful time of year," ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Under the supervision of executive Cesar Conde, NBC News has rolled out a long suite of streaming products that offer digitally savvy news aficionados access to “Today,” “Dateline” and more. Now, the ...