The “build and bin” strategy, which is still common among some brands, is costly. It involves creating a new exhibition stand ...
In the world of modern exhibitions, the competition for visitors’ attention is so high that companies have to think not just ...
Allen Wilpon, Pratt SCPS Adjunct Associate Professor/Lecturer, will headline the online Zoom session What Makes an Exhibition Design Stand Out: The Role of the Designer on Wednesday, September 23 from ...
The largest and biggest exhibitions in the world are seen in Germany, the USA, and the Middle East. However, when it comes to exhibition stall design, or the process of conceptulising an exhibition ...
Healthcare and pharmaceutical companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often these organisations come to tradeshows with an ...
Marita de Vos, operations manager at Smartbuild says immersive storytelling is revolutionising global exhibition ...