Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

Walmart has two major catalysts riding into 2026 that can determine if the rally continues. Image source: Getty Images.

Alibaba’s market share is shrinking amid fierce competition and costly AI bets. See here to know why we gave a Sell rating on ...

Building on these changes, 2026 sees marketplaces continuing to adopt performance-based models. Marketplace economics will ...

You ordered the exact brake pads your car needs and paid for expedited shipping. Now, you're refreshing the tracking page for ...

Purva Gupta, Co-founder and CEO of Lily AI, a retail technology company, is transforming e-commerce with AI-driven product ...

TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key ...

eBay's companywide gross merchandise value (GMV) increased by 10.1% year-over-year and reached $20.1 billion in the third ...