Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

In today’s click-and-ship era, a team of Styles journalists set out to identify the best of the brick-and-mortar shops.

This Kansas City apparel designer loves everything Black so he started putting that love on T-shirts and they sold ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Since its inception as the original dune buggy in 1964, Meyers Manx has been an icon of the off-road racing world. And now, for the very first time, its storied name is being applied to products ...

It shows up in the details most people never learned to see Ever walk past someone and think, "They just look expensive," even though they're wearing jeans and a plain white shirt? There's something ...

Clothing brands evolve with the times if they can, but many fail and disappear with the years. These are several once-classic clothing brands that only Baby Boomers will remember.

Your logo is not your brand; it's a flag. A simple visual shortcut planted in your customer's mind. The biggest mistake is trying to tell your whole story in a 100-pixel square. The result is a ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

The old knock on Seattle’s sartorial habits goes something like this: Can you believe people in this town wear Gore-Tex and hiking shoes to the opera? But a funny thing happened recently on the way to ...

What Makes These 25 Famous Clothing Brand Logos Work? The Nike logo is famous because Nike spent billions of dollars placing it on the world's greatest athletes for 50 years. Not because it’s a ...