What's the most attractive cloud computing stock right now for investors? Seeking Alpha analysts weigh in. Read more here.

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

In 2026, a retainer for a top-tier SEO agency in Turkey typically ranges from $1,500 to $6,000 per month, depending on the ...

Launching a new B2B SaaS product can feel like trying to hit a moving target in the dark. You’ve got this great idea, this software that you know can help people, but how do you actually get it in ...

Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Channel99, the first AI-powered decision engine for B2B marketers, has introduced functionality that leverages its industry leading account identification to create high performing B2B audiences with ...

B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...