During its third annual Revealed livestream, Mattel Creations showcased the latest and greatest additions to its power-packed portfolio.

Brooks and runDisney recently dropped a new princess sneaker collection featuring Belle, Moana, and Rapunzel that you can now shop online ...

Mattel's upcoming Barbie Dream Fest has just added an inspiring new special guest, confirming astronaut Kellie Gerardi. The multi‑day fan celebration, part of Mattel's broader efforts to elevate ...

Pussycat Dolls members Nicole Scherzinger, Ashley Roberts and Kimberly Wyatt finally confirmed the longstanding rumor that Britney Spears was supposed to make a cameo in the 2008 music video for their ...

Research by Cardiff University has found that playing with Barbie dolls can help reach key milestones in developing empathy and social understanding during childhood. Doll play was found to be ...

Disney Princess dolls are discounted when you buy two at Walt Disney World. This repackaged version of the dolls was introduced late last year and quickly replaced the old sets. Though sold at the ...

They're princesses. but Barbie is an icon. This limited edition drop is happening soon and the hype this week means they'll ...

If you have children, you are likely at some point to have wondered how to respond to a question like, "Can I have a Barbie doll?" And those of us who wanted one growing up may well have been told, ...

Barbie is evolving beyond its traditional image to stay relevant in 2026. This International Women’s Day, the brand celebrates real-life trailblazers through its Dream Team initiative, including ...

To celebrate International Women's Day, Barbie is spotlighting real-life trailblazers with a new "Dream Team" doll collection, honoring women who are pushing boundaries in fields ranging from science ...