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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that ...
Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...
Astronomer released a humorous video featuring Gwyneth Paltrow after leadership changes, following viral Coldplay "kiss-cam." ...
On Thursday, Astronomer CEO Byron was shown romantically holding his company's chief people officer, Kristin Cabot, at a ...
Lessons from the kiss cam scandal, a perhaps deceptively bright economic picture, new taxes on office snacks, OpenAI adds ...
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