If the walls of our home office—or our Zoom meeting screens—could talk, they’d have endless stories about the rituals we’ve built around Summer Fridays, the beloved corporate perk that grants ...

Gap saw comparable sales, an important measure of retail health, rise 7% year over year to $951 million for the fiscal Q3 period ended Nov. 1, according to an earnings statement from parent Gap Inc.

Gap made major headlines with its latest “Better in Denim” campaign, featuring global girl group Katseye set to Kelis’s 2003 hit “Milkshake.” The campaign has sparked a strong reaction online that has ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. The soundtrack to Yoonchae's Gap-filled childhood may have been a song of her own making, but the ...

The latest level in Gap's cultural and commercial resurgence has been unlocked, thanks to a new denim campaign that fans say stands apart from the contemporary jeans advertising landscape. Unveiled ...

Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to asking dozens of stylish people about their favorite fits. For more, head to ...