The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney’s latest film was not a financial success following harsh criticism over her American Eagle advertisement.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

This past Friday, the latest project from the actress dropped, a crime thriller called Americana that stars Sweeney as aspiring country star Penny Jo Poplin. And ahead of the film’s release, Sweeney ...

Not good genes? Sydney Sweeney's Western flick, Americana, took a hit a the box office with poor ticket sales after her ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.