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Google has announced the technique of using AI to determine a user's age. The move could help Google assist brands in determining age-appropriate products and whether ads can be targeted to a specific ...
U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield ...
X, the former Twitter, has added Magnite to its list of programmatic advertising vendors. Like Google and PubMatic, Magnite will be a third-party seller of the ad inventory on X, Business Insider ...
In the competitive world of social media, Pinterest's “joy revolution” seems to be working. In its latest quarterly report, the platform built on its success in Q3, hitting its first billion ...
TikTok Shop -- the social-media company's budding ecommerce platform -- is launching in Mexico this month, marking the ByteDance-owned social-commerce platform's expansion into Latin America and ...
I was never a fan of ad agencies keeping Super Bowl commercials under wraps, like state secrets, until they broke on the Big Game. After all, what's the advantage of the “big reveal” in real ...
The DunKings band made its second Super Bowl appearance in The Java Jam Battle of the Coffee, a comic-con style rivalry. The 60-second spot features Ben Affleck, his brother Casey, and actor ...
New York Fashion Week is here, and with it all the pomp and pageantry of high-end couture that that only a select few can afford. Yet all those designer shows also dictate the overall consumer ...
Total NFL sponsorships across all teams is up 6% this season versus a year ago to $2.5 billion, according to SponsorUnited, a sports sponsorship research company. Major gains in deals came from ...
In this week's edition Shelly Palmer returns to give us a "3.know" debrief on DeepSeek, and why it's not such a bad thing for big agency holding companies.
Ram Trucks puts a new spin on a classic fairy tale with a high-energy spot starring actor Glen Powell. Amid fire-breathing dragons, flame-spewing volcanoes, bears and a spoonful of porridge ...