Gmail is the most popular email service provider in the US, and the iPhone is the most commonly used device for accessing email. See which ESPs and devices are used most in 25 countries.

Anyone in your organization can learn how to become a thought leader - and help create brand influence. Check out 6 ways to start.

Marketing Strategy - Market pioneers mostly fail, have low market share, and are rarely enduring market leaders. Here are the 5 key principles for enduring market leadership.

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

B2B2C linkage data is a potent tool that can supercharge your B2B marketing by providing a fuller, more nuanced understanding of your prospects and audience.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Customer Behavior - You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

Marketing Content - Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.