Generative AI is impacting on every facet of business, including marketers' careers. Adapting and embracing genAI - skilling and upskilling - are absolutely necessary to keep and thrive in our jobs.

Automating data reports on campaign performance can save marketers a lot of time, and Google's Data Studio is a great tool to use. Learn how.

Anyone in your organization can learn how to become a thought leader - and help create brand influence. Check out 6 ways to start.

Marketing Strategy - Market pioneers mostly fail, have low market share, and are rarely enduring market leaders. Here are the 5 key principles for enduring market leadership.

What's the difference between undertaking a rebrand and a debrand? Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity. An ...

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

B2B2C linkage data is a potent tool that can supercharge your B2B marketing by providing a fuller, more nuanced understanding of your prospects and audience.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Customer Behavior - You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

When you scale your content marketing with user-generated content (UGC), and use real customer photos next to branded content in your marketing, you'll gain credibility and generate sales. See how.

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

Content can engage your customers, but you must rethink it. It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about and for your customers.