Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

The first such update since 2008 for the big-box store aims to deliver greater consistency and a user-friendly experience ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...