At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Along with building buzz for its big game spot by misspelling “refreshment" as "refershment” in an ad stunt, the brewer will ...