At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Along with building buzz for its big game spot by misspelling “refreshment" as "refershment” in an ad stunt, the brewer will ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

The first such update since 2008 for the big-box store aims to deliver greater consistency and a user-friendly experience ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...