Confidence among builders improved modestly to close the year, with cost pressures and buyer affordability shaping the outlook ahead.

Lower rates are tempting, but experts say aggressive pitches, upfront fees and “too good to be true” promises should raise concern.

Slower winter demand and year-end sales targets often lead builders to offer added incentives, especially on quick move-in homes.

High-end homes continue to outperform the broader market nationally, with tighter supply and all-cash sales helping demand ...

NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.

Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.

A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets.

Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.

Florida’s housing market remains positioned for long-term demand, with population growth and early signs of rising home sales, Florida Realtors chief economist said.

First-time buyers can overlook steps that add real costs, from skipping pre-approval to underestimating expenses and making credit moves before closing.

Customer relationships are another area getting attention through more consistent follow up, community engagement and personalized service. Leaders are also watching market conditions closely so they ...

A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours.