The internet recently buzzed with outrage, humour, and memes surrounding the 90-hour work week chatter, which quickly became ...

Disney+ Hotstar sets a new benchmark in Live streaming entertainment experiences by joining forces with Coldplay to present ...

Saurabh Tyagi, Director - Brand & Marketing, Deepspatial Inc. recounts his ‘unforgettable interactions’ with Bhaskar Das ...

Tonic Worldwide has appointed Nishant Gopalia, a seasoned digital marketing professional as Senior VP-Media & MarTech, based ...

The Jury Chair for the 11th edition of IMA is Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products ...

Standardised measurement can help OOH advertising attract larger ad budgets, securing a greater share of AdEx in India ...

Broadcasters such as ZEEL, Star India, SPNI and Sun TV have experienced varying degrees of success, reflecting the critical ...

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect ...

Personalized advertising is at a crossroads, shaped by the twin forces of technological innovation and heightened consumer ...

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or ...

Elevate, Lyxel&Flamingo’s flagship event on January 17, features leading platforms and publishers, offering a glimpse into ...

Pradeep Dwivedi, Group CEO of Eros Media World, remembered Bhaskar Das as a towering thought leader in India’s media and ...