TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing ...

Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives. Unlimited access to ...

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Air India really wants you to know it's undergone a complete overhaul of its domestic flying experience in its latest ...

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll ...

Articles written by Reena Rose ...

Publicis Groupe, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.

The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the ...

There’s a shift towards hijacking culture.... This year, the ‘how’ is what’s remembered, shared, and, ultimately, makes ...