Gen Z's drinking habits prioritize authenticity, mindful consumption, and alignment with personal values over traditional alcohol marketing tactics.

The integration of AI and automation is transforming the beverage manufacturing industry, with OEMs and CPG companies ...

Coca-Cola, Pepsi, Gatorade, Nongfu Spring, Tennensui, Oi Ocha and Kagome all feature in the world's most valuable and ...

The UK is considering expanding its Soft Drinks Industry Levy (SDIL) to include drinks with 4-5g of sugar per 100ml and ...

The beverage industry is witnessing a wave of innovative product launches aimed at meeting evolving consumer demands with a ...

As functional beverages enter the mainstream market, what new flavors and consumer trends are emerging across Europe in 2026?

Researchers from South Dakota State University are exploring the viability of using cellulose from grapevines to create ...